TOYOTA(丰田公司的财务发展)详解.pptxVIP

Toyota Motor Corporation;一、Background 二、Financial Analysis and Company Status 三、Toyota Production System 四、Business Strategy ;Company History and Overview;1.the start of internationalization of Toyota （1933－1956年） learn, imitate and create 学习模仿、自主创新 adjust measures to local conditions 因地制宜、因时而动 separation of production and sales 产销分离、全新经营;2.the second step of internationalization of Toyota（1956－1981年） marketing and advertising 市场重拓、广告营销 Toyotas global distribution network 海外布局、经销网络 Toyota crown retreat, corolla attack 皇冠退守、花冠进攻 RD and quality management 研发创新、质量管理; 3.The development of Internationalization of Toyota（1982－2001年） marketing strategy 全球布局、海外生产 organization strategy 产销合并、控股同行 product strategy 研制新品、高端突破 ;4.Toyotas global operations （2002－现在） Toyota mend strategy in China 中国设厂、本地生产 global RD, production and sales 全球研发、生产和销售 environmental and security 环保与安全 ;2007.1;The reason of recalling;日本国内外产量对比分析;Toyota Motor Company (TMC) has been access to more than 180 different countries and regions in the world and it mainly pay attention on Europe, North America and Asia markets. The headquarters is located in Toyota city in Japan and has about 340 thousands employees in the world. In 2008, Toyota motor Company has became the worlds top car-maker.;Toyota Supply Chain Management;;Toyota spent a lot of time in the assessment of many potential suppliers to consider many other factors besides the price. After assessment, Toyota establish long-term supply agreement with key components suppliers. This does not mean that suppliers can sit back and relax. On the contrary, Toyota continue to evaluate each suppliers performance in many dimensions, including quality, reliability, creative proposal, collaboration with other suppliers, of course, but also costs.;Also set up a 30% reduction requirement at the cost of the whole supply chain .Toyota’s production experts and manufacturers cooperate to find ways to achieve objectives