基于物流成本的B2C与C2C模式的竞争力对比研究 毕业论文.docVIP

吉 林 工 商 学 院 毕 业 论 文 题目名称：基于物流成本的B2C与C2C模式的竞争力 对比研究 院 系： 工商管理分院 专 业： 工商管理 学生姓名： 学 号： 指导教师： 年 月 日 基于物流成本的B2C与C2C模式的竞争力对比研究 摘要：随着经济的发展，电子商务已经逐渐深入到了社会经济生活的各个领域。电子商务企业存在多种模式，本文主要针对B2C.C2C模式在物流成本中的对比研究。首先介绍电子商务企业与物流成本关系，然后阐述了电子商务企业B2C.C2C两种模式在物流成本方面的竞争。直接面对消费者的两种电子商务模式B2C和C2C的发展趋势也出现了新的变化，两种模式的企业在不断发展壮大的过程中,不断创新。用户规模空前扩大, 经营的产品种类剧增。通过对物流成本的分析，阐述B2C.C2C模式在物流成本中竞争力的优势与劣势。 关键词: “电子商务”；“物流”；“B2C”；“C2C”；“竞争” Based on the logistics cost of mode B2C and C2C competitiveness of the comparative study Abstract: With the development of economy, electronic commerce is gradually goes to the social and economic life in all areas. Electronic business enterprise there are many model, this article mainly aims at B2C .C2C mode in the logistics cost of the comparative study. First introduces electronic business enterprise and the logistics cost relationship, then expounds the electronic business enterprise B2C .C2C two patterns in the logistics cost competition. The two kinds of direct to the consumer electronic commerce mode of B2C and the development trend of C2C also came to the new change, the two kinds of model of enterprise in the constant development and expansion of the process, continuous innovation. Users unprecedented expansion, the business range of products has increased sharply. Through the analysis of the cost of logistics, the paper B2C .C2C mode in logistics cost of competitive advantage and disadvantage. Key words: the electronic commerce; Logistics; B2C; C2C; Competition 目 录 一、电子商务企业的物流成本········································（1） （一）电子商务与物流成本关系··········································（1） （二）电子商务环境中物流成本的重要性································（1） （三）电子商务企业物流成本的控制·····································（1） 二、电子商务B2C与C2C模式的物流成本········