杰扬公司成长策略研究 工商管理专业毕业论文.docxVIP

本科毕业设计（论文） 杰扬公司成长策略研究 学 院 管理学院 专 业 工商管理 年级班别 2009级 2 班 学 号 学生姓名 指导教师 2013年5月 摘 要 在中国，民营中小企业的经济地位日益重要，它们在促进创新、提供就业、推动经济增长等多方面都显示了巨大的生机与活力。然而，中小企业在发展过程中通常存在缺乏管理理论指导、“摸着石头过河”的问题，导致中小企业“夭折”率偏高。我国许多小企业经历了成功的创业之后，在进一步发展时由于缺乏科学的管理，而长期处于停滞不前的状态，或者很快走向灭亡，给社会和个人带来巨大损失。所以，关于小企业成长的研究成为大家所共同关注的课题。 本论文选择杰扬公司为研究对象，杰扬公司是一家从事财税代理服务的小型企业，该企业在发展中所遇到的问题具有很强的代表性。首先，本论文阐述了企业成长的相关理论。接着，分析了财税代理行业的宏观环境，并运用波特五力模型分析了杰扬公司所处行业的竞争环境，并通过SWOT矩阵模型分析了该企业的内部环境，挖掘出影响该企业成长的因素。最后，针对企业的性质和成长过程中的存在的各种管理问题，从以人为本的角度出发，提出了适用于企业快速、持续、和谐成长的策略建议。 关键词：成长策略，企业管理，心力管理，中小型企业 Abstract In China, the private small and medium-sized enterprises have an increasingly important economic status. They have showed great vigor and vitality in promoting innovation, employment, economic growth, and many other aspects. However, for small and medium enterprises in the development process, there is usually a lack of management theory guidance and they just like feeling the stones, leading to the high rate of collapse. A lot of small business has stopped growing or vanished soon after carving out successfully. This has brought a tremendous losing to the society and the owner. So, more and more research subjects on small business have already come to the center of attention. On the study of Jie Yang, Jie Yang company is a small business of fiscal and taxation agency. The problems the company facing at present are probably puzzling a great number of the congeneric company. First, this paper described the theory of the growth of enterprises. Then, we analyzed macro environment of the fiscal agent industry and used Porters five forces model to analyze Jie Yang competitive environment in our industry, and used SWOT matrix model to analyze the companys internal environment, finding out the impact of the growth in the enterprise. Finally, based on the nature of the business and its existence of the management issues in the development process, in a view of people-oriented, fo