预测电信行业客户流失--基于一种sas生存分析模式的应用程序本科本科毕业论文.docVIP

标题：Predicting Customer Churn in the Telecommunications Industry –– An Application of Survival Analysis Modeling Using SAS 原文：ABSTRACT Conventional statistical methods (e.g. logistics regression, decision tree, and etc.) are very successful in predicting customer churn. However, these methods could hardly predict when customers will churn, or how long the customers will stay with. The goal of this study is to apply survival analysis techniques to predict customer churn by using data from a telecommunications company. This study will help telecommunications companies understand customer churn ri