01教学大纲_战略管理(双语)_柳玉寿.doc

西南财经大学天府学院 教学大纲 课程名称： 战略管理（双语） 教学学期： 2014-2015-2学期 课程学分： 3 总课时数： 51 任课教师： 柳玉寿 联系电话： 答疑地点： B6-1 答疑时间： 星期二13:00—15:00  目录 一、课程简介 2 二、先行课程 2 三、教学目标 3 四、教学结果 3 五、教学理念 3 六、课程管理 5 七、学术诚信 6 八、使用教材 6 九、参考书目 6 十、课程作业 7 十一、课程考核 7 十二、课时分配 8 十三、教师简介 8 十四、教学进度 10 一、课程简介Course brief introduction 1、内容概要Course Description Closely integrated with knowledge of management, this course mainly teaches the basic concept of the company strategy and risk management, basic principle, basic method and so on. In this paper the basic content of corporate strategy and risk management, on the basis of more detailed introduces the overall corporate strategy implementation process and the related content of financial strategy, and risk management practices and specific content. Through learning of this course, students can from the perspective of the enterprises overall development, facing the complicated and changeable environment, make the enterprise long-term survival and development of the strategy to improve students in addressing the problem of enterprise strategic management ability of comprehensive analysis and decision-making ability, increase awareness of risk prevention. This course mainly covers two parts. First, we will learn theories and techniques of strategic management including the external and internal environment analysis, portfolio analysis, business strategies choice and strategic implementation evaluation. Second we will take part in strategy stimulation to understand all the above theories comprehensively. This is an introductory level management course that deals with the basic concepts of organization and management theory and practice. This course provides instruction in principles of management that have general applicability to all types of organizations. Emphasis is placed on the functional approach including planning, organizing, leading, and controlling. By learning this course, students should be able to grasp the strategy, strategic mana