外文文献原文-联邦快递提供世界领先的航运公司不断创新和超越竞争对手_new_new讲解.docxVIP

 PAGE \* MERGEFORMAT 20 联邦快递提供:世界领先的航运公司不断创新和超越竞争对手 Fedex Delivers: How The Worlds Leading Shipping Company Keeps Innovating And Outperforming The Competition PrefaceRarely?can?a?person?join?an?organization?destined?destined?for?greatness?in?the?early?days?of?its?development?development?and?then?play?a?key?role?in?helping?it?fulfill?that?destiny.?I?was?presented?with?such?an?opportunity?when?I?joined?FedEx*?in?1979.?After?I?had?spent?the?better?part?of?my?career?helping?FedEx?become?one?of?the?most?successful?and?admired?admired?companies?in?the?world,?I?retired?three?years?ago?and?decided?to?share?some?of?the?lessons?lessons?I?had?learned.?Since?then,?I?have?addressed?business?groups?across?the?country?and?have?acted?acted?as?an?advisor?and?business?consultant.?During?During?this?period,?I?have?had?numerous?conversations?conversations?with?top?executives?from?dozens?of?companies?about?the?factors?that?make?a?company?company?grow.?In?these?talks?with?leaders?of?businesses?businesses?both?large?and?small,?I?have?asked?the?same?question: “What?is?the?one?improvement?that?would?enable?you?to?realize?your?revenue?and?profit?growth?goals?”goals?” Here?are?some?of?the?responses?I?have?heard:“For?us?to?achieve?our?top?line?and?bottom?line?targets?targets?in?today’s?highly?competitive?global?economy,?economy,?we?have?to?innovate.?We?cannot?continue?continue?to?do?business?the?way?we?have?been?doing.”doing.” “To?continue?to?grow?in?today’s?highly?competitive?competitive?economy?we?have?to?outthink?and?outperform?outperform?the?competition.?To?have?a?competitive?edge,?we?must?have?an?innovation?edge.” “In?today’s?economy,?there?is?no?such?thing?as?a?sustainable?competitive?advantage.?We?must?tap?into?the?creative?potential?of?each?employee?and?harness?it?to?create?an?innovation?culture.” The?companies?I?have?visited?range?from?having?a?few?hundred?employees?to?having?more?than?200,000,?and?show?revenues?from?$20?million?to?$20?billion?annually.?Their?products?and?