毕业论文（参考）河南省N市烟草商业网络营销体系研究.doc

河南省N市烟草商业网络营销体系研究 摘要 近几年，在针对烟草商业企业而进行的保护机制与宏观调控下，烟草行业在我国国内与国际上所产生的矛盾已渐渐明显。我国在加入WTO后，所签署的《国际烟草控制框架公约》对于我国整个的烟草行业的快速有效的发展产生了一定的冲击作用；对于受专卖体制所保护的烟草商业企业的观念以及制度等方面很难适应于国家针对垄断行业所提出的要加快其改革、工商以及市场经营中的主体地位等方面的要求与发展。在专卖体制的保护下，如何使企业的营销理念由以往传统的企业模式转变为具有现代化的企业模式，目前我国的烟草公司所急需解决的就是其市场经济主体真正的成为车个充满生机与活力且能够进行自我发展的自主经营模式。 本文主要从以下几个方面对于烟草商业网络营销体系进行了相应的研究与讨论： 第一部分：主要从烟草商业网络营销体系的研究背景与研究意义进行了论述，并结合了国内与国外的烟草行业的现状，以及其在商业网络营销体系有何不同进行了具体的分析与对比。 第二部分：在网络营销中电子商务所扮演的角色与作用，以及电子商务的相关知识进行了相应的叙述，在电子商务中，对于网络营销的优势与劣势也进行了相应的分析。 第三部分：河南省N市烟草网络营销的体系以及存在的问题、内外部优势以及内外部的机遇与拉、挑战进行了深入的探讨，并且对于烟草网络营销的营销模式的建设意义与总体架构进行了详细的分析。 ABSTRACT The last few years, at aim at tobacco business the business enterprise but protection mechanism and macro view carrying on adjust to control under, the tobacco profession is local and international in the our country have been gradually obvious up the antinomy produced.After joining WTO, the our countrys our country for 《international tobacco control frame convention 》 signed is whole of the quickly effective development of tobacco profession produced a certain impact function;Particularly at the nation for is sold the very difficult orientations, such as idea and system...etc. of tobacco business business enterprise that the system protects to aim at the monopoly profession puts forward of wanting and speeding the request and development of its reform, industry and business and corpus position etc. in management in the market.At particularly under the protection of system seller, how make the marketing principle of business enterprise from formely traditional business enterprise mode change in order to have modern business enterprise mode, currently solution that the tobacco company of our country needs urgently of is its market economy corpus to truely become a car the independent business model that is full of source of vitality and vitality and cans carry on an ego development. This text mainly carried on a homologous research and discussion to the tobacco business network mark