影响消费者购买行为的因素 毕业论文.docVIP

影响消费者购买行为的因素 摘 要 对消费者购买行为的研究是营销者必做的功课之一。通过对消费者购买行为类型的研究，准确分析影响消费者购买行为的因素，进而制定适当的营销策略，这对营销者掌握市场营销的主动权具有重要的意义。 关键词：购买类型；营销策略；购买行为；购买决策 ABSTRACT Research on consumer buying behavior is one of marketing who must do the homework. By type of consumer behavior research, accurate analysis of the factors that influence consumer buying behavior, and then develop appropriate marketing strategies, marketing to master this marketing initiative is of great significance. Key words：Purchase type; marketing strategy; buying behavior; purchase decision 目 录 摘要 Ⅰ Abstract Ⅱ 前言 1 一、什么是消费者购买行为 2 （一）消费者购买的特征