消费者行为学50道选择题翻译版详解.docVIP

1. Perception is a process that begins with consumer exposure and attention to marketing stimuli and ends with consumer _____. （感知是一个过程，开始与消费者接触和关注营销刺激消费____结束） A. Interpretation （解释，说明 翻译 表演，演绎 理解） B. Attitude （态度 看法 姿势 个人风格） C、action 行动 D、acceptance 接受 2. ____ is a series of activities by which stimuli are perceived, transformed into information, and stored. (____是一系列的刺激的感知活动，转化为信息，并存储。) A. Perception (感知) B. Interpretation （解释，说明 翻译 表演，演绎 理解） C. Information processing 信息处理 D. Perceptual exposure 感性接触 E. Selective exposure 选择性曝光 四个主要步骤是曝光，关注，解释和记忆 3、 Which of the following is NOT a step in the information-processing model? 下列哪一个不是信息处理模型的一个步骤？ A. Exposure 曝光 B. Comparison 比较 C. Attention 注意，注意力; 照料，关怀; 殷勤 D. Interpretation （解释，说明 翻译 表演，演绎 理解） E. Memory 记忆 四个主要步骤是曝光，关注，解释和记忆 4. _____ occurs when a stimulus is placed within a persons relevant environment and comes within range of their sensory receptor nerves. _____时发生的刺激是放置在一个人的相关环境，是在他们的感官受体神经的范围 A. Perception 感知 B. Attention 注意 C. Interpretation 解释，理解 D. Perceptual offense 知觉的进攻 E. Exposure曝光 Exposure provides consumers with the opportunity to pay attention to available information, but in no way guarantees it. 曝光为消费者提供了机会，关注现有的信息，但在任何情况下，保证它 5. Which of the following is FALSE regarding ad avoidance? 关于广告回避下列哪一个是假的？ A. Females are more likely to avoid ads than males. 女性比男性更容易避免广告 B. High levels of advertising clutter increase ad avoidance. 高水平的广告，增加广告，避免广告 C. Higher social classes avoid ads more than lower social classes. 高社会阶层避免广告超过社会阶层。 D. Hectic lifestyles increase ad avoidance. 繁忙的生活方式增加广告回避 E. Younger consumers avoid ads more than older consumers. 年轻消费者避免广告超过老消费者 Males are more likely to avoid ads than females. 男性比女性更容易避免广告 6. _____ involves incorporating brands into movies, television programs, and other entertainment venues in exchange for payment or promotional or other consideration, with the goal being to add realism to the scene, give subtle exposur