毕设论文优质“中国制造”群体品牌网络推广策略分析.docVIP

题目：优质“中国制造”群体品牌网络推广策略分析 学 院 新闻与传播学院 专 业 传 播 学 学生姓名 方 长 城 学生学号 200730691125 指导教师 周 可 提交日期 年 月 日  摘 要 “中国制造”是在全球经济中担任重要的角色，靠着物美价廉的标签，中国的GDP已经处于了世界第二的位置，国外的消费者享受到了低价格、高消费的产品服务，但是，在劳动力成本、原材料价格不断上涨，物流成本过高等环境的影响下，传统的中国制造也遭遇到了巨大的压力。如何改变“中国制造·物美价廉”的传统认知，让不同肤色的消费者感知、体验、认可来自东方工厂的消费品，并在心理上“允许”中国制造可以获得高利润，这也许要比技术创新更需要全球视野和沟通智慧。面对“中国制造”的困境，需要一个群体品牌带领中国优质的制造业走出困境，实现中国外贸经济的发展。 首先，本文对全球化背景下，中国制造、欧美制造的现状进行了简单的介绍和清晰的梳理，总结出当前中国制造发展过程中的弊病，并结合国外制造的具体案例，提出了利用群体品牌解决中国制造困境的办法。其次，进行网络推广的特征，网络推广的方法策略介绍、网络推广的意义分析。最后，从网络推广的实际应用中将群体品牌推广出去，并介绍具体的群体品牌网络推广策略，实现群体品牌传播促进优质“中国制造”的发展的目的。 关键词:中国制造；群体品牌；网络推广 Abstract Made in China is the global economy, a key link in the chain, relying on inexpensive Chinese goods, Chinas GDP climbed to second place in the world, foreign consumers benefit from low prices, high consumption of life, but in labor costs, rising raw material prices, logistics costs have not been effectively controlled, the RMB exchange rate steadily higher, the banks rising interest rate environment, the traditional China has encountered unprecedented pressure. How to change the Made in China ? cheap traditional knowledge, so that the consumer perception of different colors, experience, recognition of consumer goods from the East plant, and psychologically Allow Made in China to obtain high profits, which may be need more than the global perspective of technological innovation and communication intelligence. The face of Made in China dilemma, you need a group of manufacturing high-quality brands led China out of the woods, to achieve the economic development of Chinas foreign trade.  Firstly, the context of globalization, China, Europe and America made a brief introduction of the current situation and a clear comb, summed up the current development of Chinas ills, combined with the specific case of foreign manufacturers, the