商务英语写作教案.docVIP

Part 1 Writing When Making Applications (1) 1. layout and conventions of letter writing Procedure: I. Leading in：5 minutes Say something about the teaching arrangement of this term and how to study this course. And then ask students to point out the advantages and disadvantages of the following ways of communication and make a conclusion that letter is the basis for communication for business. II. Teaching Contents: 40 minutes a. The main parts of business letters the letterhead the inside address the date the salutation the body of the letter the complimentary close the signature b. The optional parts the references the special markings the subject line the carbon copy notation the enclosure c. Form of a business letter Indented format is the traditional British practice with the heading usually in the middle and the date on the right-hand side. The complimentary close may be in the center or commence at the center point. With every new line two or three spaces are indented. Also each paragraph indents by five or six spaces. Block format is now the most popular practice of displaying business letters.Its remarkable feature is that all typing lines, including those for the date, inside name and address, salutation, subject heading, each message paragraph and complimentary close, begin at the left-hand margin. The semi-blocked format is the mixture of the above two formats. The first line of a paragraph is lined up with the left margin and there is an extra blank line between paragraphs to signal the start of a new paragraph, but the writer’s address, date, closing and signature information are indented. d. Envelopes addressing The principles of addressing envelopes: accuracy clearness appearance III. Exercises 30 minutes Elements of Business Letters and Their Positions in the Letter: 1)??Sender’s name: China national Light Industrial Products Import Export Corporation, Dalian Branch 2)??Sender’s address:111 Renmin Road, Ningbo,China 3)??Se