Unit广告术语要点分析.docVIP

AAAA America Association of Advertising 美国／广告代理商协会?advertising 广告、广告活动?advocacy advertising 倡导型广告?Account Executive 客户主管?Account planning 客户策划?Account Services 客户部?Advertise 广告主?Advertising Department 企业广告部?agency 广告代理商?Art Director 美术指导?Assistant Partner 董事助理?bid [bid] 广告竞标?business-to-business advertising (B2B advertising) B2B广告?brand image 品牌映象?capitalism 资本本主义，资本运营?commercial advertising 商业广告?communication process 传播过程?comparative advertising 比较广告?consumer advertising 消费品广告?consumerism 消费模式?customer 顾客?Chief Executive Officer(CEO) 首席执行长官?Chief Financial Officer(CFO ) 首席财务官?client 客户?Copywriter 广告撰告人?Creative Department 创作部?Creative Director 创意总监?deceptive advertising 虚假广告?department 部门?design 设汁稿?data 数据?director 主管?end-user 最终用户、实际使用者?industrial advertising 工业广告?institutional advertising 社团机构广告?Management Supervisor 管理监督?Market share 市场占有率?Marketing 营销?Media Department 媒介部?media planning 媒体策划?media 媒介?national advertising 全国性广告?noncommercial advertising 非商业广告?pitch 提案?professional advertising 业服务型广告?public service advertising(PSA) 公益广告?puffery 吹捧式的广告?qualitative 定性的?quantitative 定量的?Research Department 调查部?retail advertising 零售商广告?Sister agency 同属同-集团的广告公司?supplier 制作公司?Traffic Department 流程协调部?Brainstorming 头脑风暴法?Campaign 广告攻势?Commercial 影视广告片?coupon 赠券、折价券?logo 品牌标识?magazine 杂志?media budge 媒体预算?media mix 媒体组合?medium 媒体(指某个媒体)?metropolitan 大都会的?outdoor 户外媒体?promotion 推广 用品?public relations(PR．) 公共关系?radio 广播媒体?Situation Analysis 背景分析?Slogan 广告口号?Television program 电视节目?Website [websait] 主页，网站?Drive-time 交通高峰时间?So big 做大?Numbers 数据?Yeah 是的(对啦)?A priori 先验估汁(演绎法)?A posteriori 实测值(归纳法)?Code 编号?debranding 品牌屏蔽测试?depth Interview 深度访谈?desk research 案头调研?dichotomous question 两分问题?double-barreled question 两难问题?double-blind 双盲测试(指实验组和对照组)?fatigue bias 疲劳偏差?fieldwork 现场调查?focus group 焦点小组?interview 访谈?market research 市场调查?mystery shopping 以购物为掩护的调查?observation 观察?panel