基于生命周期理论的战略联盟研究分析.pptx

发言人： 2015/4/24;;; With the economic globalization and rapid development of information technology, the competition of market becomes increasingly severe. More and more enterprises have realized that depending on their own resources cannot grasp the quick-changing market opportunity. So, they begin to pay their attention to external resources. And strategic alliance, an effective way to conform inside and outside resources based on core competences of enterprises, is becoming to be an ideal choice for many enterprises. There are a lot of literatures about strategic alliance, but there are few of scholars studying the process of alliance evolution. Strategic alliance has it own life cycle, just like any other organizations. With the change of alliance environment, the characters of alliance partners and the relationships between them will develop in the stage. Therefore, it is very important to study the life cycle of strategic alliance for enterprises. There are four sections. Firstly, we generalize the literatures about the life cycle and strategic alliance. In the second part, a process model about the evolution of alliance in its life cycle is proposed. In the third part, development strategies are put forward at the different stages of life cycle of strategic alliance. In the last part, life cycle of strategic alliance is further analyzed with cases.;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;