”养元青“杯营销策划大赛策划书-长沙大学总策划.docVIP

第二届“养元青”杯 长沙学院大学生营销策划大赛 策 划 书 主办方：云南白药集团医药电子商务有限公司 承办方：长沙学院中文与新闻传播系 策划团队：云南白药健康产品事业部（湖南） 长沙学院中文与新闻传播系就业部 目录 一、活动背景··············································· 二、活动分析··············································· 三、活动目的··············································· 四、活动对象······································ 五、活动主题··············································· 六、活动时间··············································· 七、宣传方案··············································· 八、比赛流程··············································· 九、评分细则··············································· 1、