市场营销Part_II课程.pptVIP

Part II : The International Marketing Environment The Role of Economy The Role of Governments The Role of Culture Part II : The International Marketing Environment The Role of Economy ---Globalization The shift towards a more integrated and interdependent world economy Two components: The globalization of markets The globalization of production Part II : The International Marketing Environment The Role of Economy 全球一体化是指朝着更为一体化和更为相互依存方向发展的世界经济。全球一体化有两个主要部分组成: 市场一体化 生产一体化 Globalization debate-Pro Lower prices for goods and services Economic growth stimulation Increase in cons