管理信息系统课件精品课件.ppt

Customer Customer segmentation Channel Customer relationship management infrastructure Key Activities: The activities necessary to execute a companys business model. Key Resources: The resources that are necessary to create value for the customer. Partner Network: The business alliances which complement other aspects of the business model. Finances Cost Structure: The monetary consequences of the means employed in the business model. Revenue Streams: The way a company makes money through a variety of revenue flows. financiance * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * 15 minutes * * * * * * * * * * * * * * * * * * * * * * * * * * The Difference Between Neural Networks and Expert Systems Expert systems emulate human decision making Neural networks learn human thought processes and reasoning patterns. Expert systems use rules and frames in which to make their decisions. Neural networks adjust to inputs and outputs. Expert systems require humans to update their database of information. Neural networks continue to expand their own base of information. 8.4 Systems for Managing Knowledge Knowledge management: business processes developed for creating, storing, transferring, and applying knowledge Three formats of knowledge: Structured text documents such as reports and PowerPoint presentations Semistructured such as emails, brochures, pictures and graphics Tacit knowledge that resides inside people’s minds and is mostly undocumented Enterprise-Wide Knowledge Management Systems: general-purpose, firm wide efforts that collect, store, distribute, and apply digital content and knowledge Knowledge worker system: specialized systems for engineers, scientists, and other knowledge workers that are designed to promote the creation of knowledge and to ensure that new knowledge and technical expertise are properly integrated into the business. 9.4.1 Enterprise-Wide Knowledge Management Syst