AnalysisonthebusinessmodelofWaltDisneyCompany.docxVIP

Analysis on the business model of Walt Disney Company “The Walt Disney Company was established on October 16, 1923, created by Walt Disney and his brother Roy Disney was called the Disney Brothers Studio after renamed Walt Disney production companies. On February 6, 1986, officially changed its name to the Walt Disney Company.” (Sumber, 2011, p.11) After years of development, it has become a successful multinational corporation, whose business involves multiple areas of movies, theme parks, real estate and other entertainment industry. “Disney has developed into a technical system, including not only the hardware, facilities, machinery and processes, and told all linked transportation, dissemination and information network, and the efficient operation of a large number of employees, and a series of rules and regulations.” (Capodagli, 2006, p.63) In this article, the operating mode of the Walt Disney Company will make a brief analysis. At the same time, described the advantages of the Walt Disney Company, will also be compared with its main competitors. Industrial environmental analysis The Walt Disney Companys main business scope is the film industry, so it is necessary to do the approximate analysis of the movie industry environment. Comparative analysis of existing competitive enterprises Film competition is quite fierce in the U.S. alone, 15 companies of similar size with the Walt Disney Company, like Warner Bros, Columbia Pictures Inc., the Universal Pictures Corporation, DreamWorks and so on. Various film companies have their own advantages in the market segments weakened competition the Disney company occupies an important position in the cartoon. Cost Structure Analysis “The film industry is a high-investment, high return, high-risk industry. The movie industry is characterized by the initial investment is high, but the marginal cost is relatively low. The inputs of the movie is mainly filming and publicity, and the cost of producing a copy negligible.” (Grah