【参考】家电企业开拓农村市场的营销策略探讨.docVIP

家电企业开拓农村市场的营销策略探讨 摘 要 一直以来，我国家电都立足于城市市场，。“十一五”时期，在家电下乡政策的推动下，农村家电市场得到快速发展关 键 词：家电企业，农村市场，营销策略 Household electrical appliance enterprises to develop the marketing strategy of the rural market Author: Wang Taiqun Tutor: Zhang Zhengyu Abstract Chinas household electrical appliance enterprises are based on the urban market, competition is fierce, home appliances market has become increasingly difficult for enterprises to expand. “Eleventh Five-Year” period, the policy in the promotion of home appliances, Household appliance market in rural areas has been rap