客户服务部人员基本职能技术方案.PPT

The Role of Account Servicing客户服务部人员基本职能 慧聪国际广告公司 June 21,1999 What is an AE? 你做创意吗？设计吗？ 你拍电视广告吗？ 你与CCTV/北青报打交道吗？ 你。。。吗？ 笑话一则-From David Ogilvy “What business are you in ?” “Engineer. You?” “I’m an account servicing executive in an ad agency.” “you write the ads?” “No, copywriters do that.” “That must be a fun job.” “It’s not that easy. We do a lot of research.” “You do the research?” “No, we have research people for that.” “Do you bring in the new clients?” “That’s not my job .” “Forgive me ,but what is your job?” “Marketing.” “You do the marketing for the clients?” “No,they d