陈薇璇大型连锁超市与中小型连锁超市物流配送模式对比分析杜杨铭分析.docVIP

大型连锁超市与中小型连锁超市物流配送模式对比分析 作者姓名：陈薇璇 专业名称：物流管理 指导老师：杜杨铭 助教 摘要 在过去的几十年中，以连锁化、信息化和规模化为特征的零售业发展很快，已成为了当今社会经济的支柱产业。目前，就销售额而言，零售业已超过制造、金融服务、信息等类型企业而成为世界第一，而连锁企业是其能够发展到如今的核心要素。我国发展连锁商业的时间不长，但已经逐步成为零售业的一大主力军。连锁企业的实质是五个统一：统一采购、统一配送、统一核算、统一标识、统一管理。而统一配送是连锁企业核心竞争力的一个重要部分。随着零售市场竞争的加剧，配送效率己成为连锁企业竞争的核心，所以如何根据连锁超市配送模式进行配送体系优化，从而提高配送效率和服务质量、降低企业的经营成本，是目前连锁企业面临的重要问题。 本文以沃尔玛百货有限公司和绵阳今百福超市为背景，在对我国连锁超市运营中常见的几种配送模式的流程和特点进行理论研究的基础上，系统分析了沃尔玛和今百福的配送体系状况，从配送管理和仓储管理两方面分析了根据企业各自不同的实际情况来选择合适自己的配送模式，进而提出了矩阵图决策法，可以根据矩阵图决策法的原理，根据连锁企业的市场规模和其配送能力来选择适合自己的配送模式。 关键词：连锁超市 配送模式 现代化物流技术 矩阵图决策法 Abstract In the past few decades, to concatenate, information and the scale of retail development soon to feature, has become one of todays social and economic pillar industries. At present, is concerned, retail sales has more than manufacturing, financial services, information and other type enterprise and become the world first, and chain enterprise is it’s to be able to develop to now the core essential factor. Chinas development of chain commercial time is not long, but has become a mainstay of retail. Chain enterprises essence is five unifications: unified purchase, unified distribution, unified accounting, unified label, unified management. And unified distribution is a chain the core competitiveness of enterprises an important part. Along with the retail market competition intensifies, efficiency of supply chain enterprises has become the core of competition, so how according to chain supermarket distribution mode distribution system optimization, so as to improve the efficiency of supply and service quality, reduce the operating cost, is the chain enterprises are facing important issues. This paper is based on wal-mart stores inc and mianyang jinbaifu for background, in China of several common distribution mode in the process and characteristics on the basis of the theoretical research, this paper systematically analyses wal-mart and the distribution system this 100 blessing from distribu