易捷航空.ppt

Model and modus operandi Business model is low cost airline The popularity of it is borne out by it’s trading results Andy Harrison, Chief Executive of British low-cost airline EasyJet * * * * * * * * * * * easyJet Airline Company Limited, styled as easyJet, is a low cost airline based at London Luton Airport. It is one of the largest low-fare airlines in Europe, operating domestic and international scheduled services on 387 routes between 104 European and north African airports. employees Easyjet has 1600 staff and their corporate culture is based on “orangeness”(the corporate colour):meaning they are “up for it”，“passionate”，“sharp, mad about safety and “mad about cost, orange is what make us different Chairman Sir Michael Drake Easyjet strategy easyjet’s strategy and business model continues to be based on six key strengths that support our competitiveness ,scalability and sustainable growth： Commitment to safety and customer service Simple fare structure-book early for low prices Low unit cost Strong branding Multi base network-dense point-to-point services mainly between major European airports Strong corporate culture We are your wise selection decision Low cost, care and convenience easyJet flies on more of Europe’s top 100 routes than any other airline, connecting convenient airports and a range of exciting destinations. Our attractive network gives the widest range of choice to business and leisure customers in 29 countries. *