英语：Unit11 Lesson 3 The Advertising Game-Period Two课件（北师大版必修模块4）.pptVIP

Homework Do Ex. 10 on page 27. * Unit 11 The Media Lesson 3 The Advertising Game ( Period Two ) 北京第十九中学 高一英语备课组 Objectives By the end of this lesson, you’ll be able to ◆ understand the words in context; ◆ comment on advertisements; ◆ learn and practise using the Gerunds There are many different kinds of advertisements. Some may give _______ information about the product; some are made __________ attractive to hold people’s attention; others use __________ like success and wealth. Nowadays top advertisers prefer to use _________ as well as new and ___________ ideas to surprise people. Public advertisements, however, focus on increasing public ____________. direct visually concepts humour unusual knowledge Revision Find these words and match them a) traditional, typical b) company c) right for something d) contain e) plan of how money should be spent f) rapid increase g) idea h) method i) belonging to the present time j) area around where you live a) traditional, typical _________ b) company _________ c) right for something _________ d) contain _________ e) plan of how money should be spent _________ budget classic consist of corporation suitable approach concept neighbourhood contemporary boom f) rapid increase ___________ g) idea ___________ h) method ___________ belonging to the present time ______________ j) area around where you live ______________ Language in Use Work in groups of four. Choose one advertisement from a local newspaper or magazine and describe it. The following vocabulary may be useful. idea, design, image, suitable,