本田之手报告.pptVIP

Honda “Hands” 本田之手 members: Guo Pingping NO.38 Hong Xiaofeng NO.45 Chen Yiru NO.46 Fang Lijuan NO.52 Chen Huizhen NO.58 Tuan Bosui NO.62 brief introduction Honda Hands advertising is made by Wieden and Kennedy,a advertising agency to commemorate the 65th anniversary of the Honda Hands .（广告是由英国伦敦 Wieden and Kennedy 的广告公司制作，纪念本田 65 周年。） Advertising evaluation The advertising use a new form of ideas,that is the whole video picture only with hands and Honda’s products.The hands is full of magic and transform the different products in just two minutes. Advertising evaluation In just two minutes advertisement,which is started by a nut.This AD concentration after the birth of the Honda since 1948, almost all of the members of the family, from veteran （元老级的）2RC143 , 1990 by one of the greatest drivers in F1 Ayrton Senna （F1最伟大的车手之一）to participate in the design of the first generation NSX supercar myth（第一代超跑神话NSX）, the latest Honda Fireblade motor（最新的本田Fireblade摩托） and Honda in the achievements of other machinery industry, such as T38 rubber boats（T38橡皮艇）, ASIMO robot（ASIMO机器人）, aircraft, and so on. Advertising evaluation One of the section of the advertise show us that a man takes up the Honda with his hands,at the same time,he pour the gasoline into a cup .It is surprising that the cup which fill with gasoline can be regarded as clear water to drink directly.It is suggested that Honda has a distinguishing feature by a exaggerated （夸张的）way, the feature is that Honda is energy conservation and environment protection,which can be favor of the development of economy. Advertising evaluation The advertisement is began with a small nut（螺母）,showing a history of products pushed out from Honda enterprise.Besides,it is also end up with a small nut,which make a deep impression on audiences. CONCLUSION This piece of advertisement give us a shock.Not only due to its fresh idea,but also the shocking development of Honda enterprise.