LectureFour剖析.ppt

The UK America Some countries in Latin America France and some African countries Portugal, Turkey, Kuwait, Jordan Israel Norway Sweden Denmark Finland Spain Germany Russia China Types of Newspaper Headlines 1. Straight Headlines 2. Headlines That Ask a Question 3. Headlines That Contain a Quotation 4. Feature Headlines Forms of Newspaper Headlines 1. Crossline 2. Drop Form 3. Inverted Pyramid Form 4. Flush-left Form 5. Overline 6. Banner Headline or Streamer 7. Jump Head The language of newspaper headlines is special and has its own characteristics on the lexical, grammatical, and rhetorical level. It’s characterized by brevity, clarity attractiveness. The brevity of a headline is achieved through short words, abbreviations and acronyms; sometimes words are even omitted; The clarity is achieved by using exact words and avoiding involved, confusing or ambiguous ones; The attractiveness is achieved by using vivid, fresh language and avoiding dull and trite words. Language Features of Newspaper Headlines A. Lexical Features B. Grammatical Features C. Rhetorical Features A. Lexical Features Preference for Short Words Wide Use of Abbreviations and Acronyms Frequent Omission of Certain Words Lexical Features — 1. Preference for Short Words English language newspaper headlines often use short words to replace long ones. You have certainly seen many of the words before, but when they are used in newspaper headlines they carry meanings that are quite unfamiliar to you. The following underlined words are frequently used in newspaper headlines: Accord possible today (agreement) Governor to axe aide (dismiss) Tenants back council plan (support) Plea to back drug ban (forbiddance) Last-minute slip bars win (prevents) Bid to open border (attempt) Clerk bilks city of ﹩1 m (cheats) 3 die in hotel blast (explosion) Sales boom (increase rapidly) Exports boost (increase) Bug kills babies (disease) Bombs claim 40 (kill) Clash over budget (argument) Cop in car chase d