2014年众筹融资将从五方面助力零售电子商务.docVIP

2014年众筹融资将从五方面助力零售电子商务（中\\英） 英国的创新机构NESTA预测2016年英国众筹行业筹集资金能够达到140亿英镑。这听上去很吓人，因为2013年全球市场预计规模也只有60亿美金，而2012年的时候仅仅是27亿美金。 The UK’s innovation agency, NESTA, predicts the UK crowdfunding industry to raise ￡14bn in 2016. That’s a big number considering the global market was expected to reach $6bn in 2013, up from $2.7bn in 2012. 迅猛的增长既由于融资平台数量的增加，也是企业和个人通过众筹集资来筹资的意识不断加强的结果。 The growth is being driven by an increase in platforms, rapid adoption of crowdfunding as a finance source by businesses and growing consumer awareness.? 众筹集资通过为个人或企业建立沟通的平台来达到为项目和初创企业筹资的目的。 Crowdfunding is providing the platforms to connect many parties, both individuals and businesses, with the goal of financing projects and ventures.? 众筹集资并不是什么新发明，自由女神像的底座就是在1884年通过众筹集资筹建的。 It’s not a new phenomenon; the plinth on which the Statue of Liberty stands was crowdfunded in 1884. Joseph Pulitzer placed an ad in the New York World and raised $100k in six months from 125k funders. However, crowdfunding is now evolving rapidly, driven by digital media.? JosephPulitzer在《纽约世界》上登了一则广告，并在六个月内从125,000个出资人手里募集到了100,000美金。但现在受到数字媒体的推动，众筹集资正在快速演变。众筹集资也在向多元化发展。或许最出名的集资平台是以获取回报为基础的平台，包括Kickstarter和Indiegogo，这些平台通过曝光 率较高的项目像Pebble手表和为像ZachBraff（实习医生成长记演员，四天筹得2百万美金）这样名人的项目筹集资金而备受大家的关注。? Crowdfunding is also diversifying. Perhaps the best-known platforms are reward-based, including Kickstarter and Indiegogo, which have attracted lots of attention through high profile projects such as the Pebble watch and celebrities like Zach Braff (he of Scrubs fame who raised $2m in four days) raising money for their own projects.? 然而，主要的增长领域来自于为企业项目筹资的以债权或者股权为基础的众筹集资。一个典型的例子就是Lancashire县的议会在Seedrs平台上为当地的一家企业投资。 However, a key growth area is loan-based and equity-based crowdfunding, used by businesses to raise the cash they need to operate or finance a specific project. An example of this is Lancashire County Council investing in a local business on the Seedrs platform.? 随着美国2013年九月最新公告将合格投资者参与众筹集资合法化，FSA咨询会也在为英国的众筹集资撰写规章制度，众筹