微信第三方服务平台的推广及问题~.docVIP

本科生毕业 微信第三方服务平台的推广及问题解析 ——以“风铃移动互联”为例 学 院 管理（经济）学院 专 业 电 子 商 务　　　　　 年 月 独创性声明 本人郑重声明：所呈交的毕业论文是本人在指导老师指导下取得的研究成果。除了文中特别加以注释和致谢的地方外，论文中不包含其他人已经发表或撰写的研究成果。与本研究成果相关的所有人所做出的任何贡献均已在论文中作了明确的说明并表示了谢意。 签名：　 　　　　　　　　　　　　　　　　　　年　　月　　日 授权声明 本人完全了解许昌学院有关保留、使用本科生毕业论文的规定，即：有权保留并向国家有关部门或机构送交毕业论文的复印件和磁盘，允许毕业论文被查阅和借阅。本人授权许昌学院可以将毕业论文的全部或部分内容编入有关数据库进行检索，可以采用影印、缩印或扫描等复制手段保存、汇编论文。 本人论文中有原创性数据需要保密的部分为： ：Analysis of?Promotion?and?WeChat?Third?Party Service Platform——The Chimes of Mobile Internet Company as an Example ABSTRACT With the continuous development of the commercialization of WeChat channel, WeChat third party service platform has developed rapidly. In the fierce competition in the micro channel third in the industry, most of the WeChat channel third party service platform development, operations, training, promotion and other areas there are still many problems. In this paper, through the analysis of the WeChat channel marketing and problems of the third party service platform, and the chimes of mobile Internet as an example, and put forward some solutions and the direction of development. WeChat channel third party service providers only to small and medium-sized enterprise customers as the center to provide WeChat channel marketing and service quality for the product and help to achieve profitability, in order to stand out in the fierce competition in the market. The relationship between WeChat third party to deal with the Tencent, and build a complete Tencent WeChat ecosystem. With the continuous development of mobile Internet, WeChat business continues to improve,WeChat the third party will have a broader development prospects. Key words: WeChat third party service platform; WeChat channel marketing; WeChat channel ecosystem 目 录 一、概述 1 （一）选题的来源 1 （二）选题的意义 1 （三）国内外关于微信第三方服务平台的研究动态 2 二、微信第三方平台及其推广营销模式介绍 2 （一）微信第三方平台行业简介及“风铃移动互联”发展现状分析 2 （二）微信第三方平台推广模式 3 三、微信第三方服务平台推广存在的