第3章_我国会展旅游的发展.docVIP

苏州会展旅游发展探析 ——以上海“世博会”为契机?? 【摘要】 会展旅游的大力发展是中国旅游市场结构不断调整的结果，同时会展旅游的发展也在逐步完善我国的旅游市场。自从20世纪90年代以来我国会展旅游开始兴起，并快速发展，这期间暴露出许多的问题，当然也体现了我国会展旅游发展的巨大优势。会展旅游主要在我国沿海较为发达城市快速发展着，如北京、上海、广东等省市。当上海成功申办2010年世界上最大的博览会后，注定会展业及会展旅游在我国将蓬勃的发展。苏州是长三角地区距离上海最近的且经济发展非常快速之一的城市，优越的地理位置、雄厚的经济实力及其它优越的条件必将促进苏州会展业及会展旅游的发展。本文就会展业及会展旅游的相关概念，会展旅游在中国、苏州地区发展现状，苏州发展会展旅游所具备的优势、发展策略，还有上海世博会为苏州会展旅游发展带来的巨大机遇做了探讨与简析。 【关键词】会展旅游 发展策略 “世博会”契机 ? 【Abstract】In China, the strong development of MICE tourism is the result of continual adjustments of the structure of tourism market, at the same time, the development of MICE?also improve Chinas tourism market gradually. Exhibition tour of China began to rise and developed rapidly in the 1990s.Although there are many problems exposed in this period, it reflects the great advantages for the developments of MICE tourism in China. MICE tourism is in the rapid development mainly in the more developed coastal cities in China, such as Beijing, Shanghai, Guangdong and other provinces and municipalities. Suzhou, the nearest city to Shanghai in Shanghai Yangtze River Delta region, is also one of the cities with rapid economic development. It is the excellent location, strong economic strength and other favorable conditions that will promote the development of exhibition industry and MICE in Suzhou. The aim of this article is to discuss and analyze the concept related to exhibition industry and MICE, the recent developmental situations of MICE in China and Suzhou, the advantages and developmental strategies possessed by Suzhou to develop MICE, the great opportunities provided by Shanghai World Expo for the development of MICE in Suzhou. 【Key Words】 MICE Tourism Development Strategy A Turning Point Expo 前 言 ? 会展业，包括会议业、展览业和奖励旅游业，是世界上一个非常巨大的产业，根据国际展览业权威人士估算，国际展览业的产值约占全世界各国GDP总和的1％，如果加上相关行业从展览中的获益，展览业对全球经济的贡献则达到8％的水平。国际会议同样是一个巨大的市场，根据国际会议协会（ICCA）统计，每年国际会议的产值约为2800亿美元。在香港、德国等会展业发达的国际和地区，会展业对经济的带动作用达到1:9的水平。 20世纪90年代以来我国会展旅游业发展迅速，年增长速度达到20％以上，大大高于我国其他领域经济总量的增长。会展旅游作为一种高级的、特殊