市场营销学-营销控制报表讲述.pptVIP

The Marketing Control Statement (MCS) Flores MBA Program E. J. Ourso College of Business * Wooden Binoculars $5000 Sale $2500 How many wooden binoculars will Pottery Barn sell at $25 ? Flores MBA Program E. J. Ourso College of Business * The Marketing Control Statement Revenue (Rev) - Variable Cost of Goods Sold (COGS) Gross Marketing Contribution (GMC) - Programmed Marketing Costs (PGMMC) Net Marketing Contribution (NMC) We have an income statement, and everyone understands it. Why do we need another statement? Flores MBA Program E. J. Ourso College of Business * Revenue