市场营销专业英语topic1.pptVIP

Marketing Professional English Chapter 1 Marketing Management Contents 1.1 Marketing Management Philosophies 1.1.1 The Production Concept, Product Concept and Selling Concept 1.1.2The Marketing Concept and Societal Marketing Concept 1.2 Market Segmentation, Market Targeting and Positioning 1.2.1 Market Segmentation 1.2.2 Market Targeting 1.2.3 Positioning 1.3 Relationship Marketing 1.3.1 An Introduction to Relationship Marketing 1.3.2 The Rise of Collaborative Marketing 1.1 Marketing Management Philosophies We define marketing management as the analysis,