商务英语写作课件第一章.pptVIP

Chapter one—Introduction smilya@163.com Feb 29, 2012 Objectives: Understand what business writing involves; Know the process of effective business writing; Understand the principle of effective business writing; Show awareness of the importance of culture in business communication. 1.1 Overview Business writing covers a wide range of written documents. Informal one-line emails Complex contracts 1.2 Business Writing academic writing VS business writing Lingua Franca A lingua franca is a language or way of communicating which is used by people who do not speak the same native language. 1.