蜂蜜的消费者感知质量与营销对策研究.pdfVIP

进行了验证；第三，通过实证的方式研究了蜂蜜产品的外部线索对感知质量的影响，丰 富了蜂蜜质量方面的理论研究。 从实践意义来看，本文研究结果显示了蜂蜜产品的包装形象、原产地形象、认证标 识对蜂蜜的感知质量有显著影响，这些发现可以为蜂蜜产品经营企业进行市场营销活动 提供有力的理论支持依据。 关键词：蜂蜜、感知质量、线索利用理论、外部线索 n ABS础T WiththeChineseoveralleconomic nationalincome1eVelhasbeen growth，the conditions． are sois s Now， accordin91y，people’living they paying improved totheirownhealthcare． asanatural moreandmoreattentions Hence，Honey andhealth is1iked thedomesticmarket food product， bymanypeople，topromote demandforthe of growinghoney haVe beenin China’s and Volume exports always Although honeyproduction inthedomestic brands a inthe market，foreign leadingpositionworld，however， Thereasonforthissituationis due have adominant mainly occupied position． domestic theadulteration tothe honeyqualityproblems，especially 10ng—term inthe thatdomesticconsumershaVe10stconfidence oframpantfraud，so quality are varietiesof asacacia ofdomestic honey，such honey，1itchi honey．Theremany theclimatewhen differencein flo