OB1405in资料.pptVIP

* * * * ? 2005 Prentice Hall Inc. All rights reserved. 3–* Values Values Basic convictions that a specific mode of conduct or end-state of existence is personally or socially preferable to an opposite or converse mode of conduct or end-state of existence. Value System A hierarchy based on a ranking of an individual’s values in terms of their intensity. ? 2005 Prentice Hall Inc. All rights reserved. 3–* Importance of Values Provide understanding of the attitudes, motivation, and behaviors of individuals and cultures. Influence our perception of the world around us. Represent interpretations of