《房地产项目可行性研究报告doc》.docVIP

房地产项目可行性研究报告 单位：北京丽贝亚建筑装饰工程有限公司 作者：杨晋媛 摘 要 我国经济的高速增长,人们消费能力、消费观念的提高,促进了商业零售业的活跃繁荣,从而也催化了商业房地产的大发展。商业房地产投资规模大、投资回收期长、建设后经营成本高等特点都使得商业房地产决策之前的可行性分析异常重要,其工作质量的好坏,直接决定了项目今后的成功与否。由于商业房地产的发展时间较短,缺乏成体系的理论作指导,开发商的经验积累较少,所以业界迫切需要这方面的理论指导和案例借鉴。 本文首先对房地产可行性研究进行了评述,介绍了分析的内容与步骤,然后引入已经成熟的项目管理理论,将房地产的开发前期可行性分析看为一个单独的项目,用项目过程组和工作分解结构等方法把可行性分析按项目操作的顺序来组织实施,使可行性分析过程更具规范化与模式化。文章还介绍了一些适合于商业房地产项目分析的常用技术分析工具,并且在后面的实际案例部分对这些工具作了应用。 论文采用实证的方法,详细介绍了一个具体的商业房地产开发案例——西安项目的前期可行性分析过程。按照可行性分析的基本原则和内容要求,从商业房地产市场的综合分析着手,根据项目所在区域的实际情况,对目前西安市商业项目存在的问题进行了剖析并提出了对开发商的建议。在市场调查的基础上对该城市商业房地产项目进行了商圈和供需分析,特别突出了对城市外来机遇影响的分析,最后对该城市商业房地产的发展趋势做出了研判。以实际数据对具体项目的规划方案进行了财务评价和不确定分析,并且对项目的风险管理提出了建议,完成了对本项目的可行性分析。通过案例分析的过程向读者介绍了商业房地产项目可行性分析的方法与思路。 关键词：房地产项目，可行性研究，房地产 ABSTRACT Along with our country market through the establishment of the economic system and gradually improve, domestic and international construction market gradually, do a good job in construction claims management of construction enterprises in the process of becoming more and more important. Can say, without a claim there is no real market rules, let alone enterprise comprehensive cost management in the true sense. The claim is in the process of engineering contract performance, because of the owner or a third party, additional costs or delays caused by contractor, the contractor has the right to owner for the compensation. Along with the implementation international FIDIC clauses in Chinas construction market and the national construction gradually perfect the legislation, the construction claim is legal and contract gives the legitimate rights of the construction unit. Claim belong to the nature of economic compensation behavior, rather than punish, belong to the right to perform the contract claim legitimate claims. Damage by the claimant, and claim the behavior does not necessarily exist in the law of causality. Can lead to claims, and is caused a certain behavior, and may also be caused by force majeure event, can be caused by the beha