culture and communication 文化与交际毕业设计.docVIP

Culture and Communication Abstract As is known to all, China has already entered an era of rapid development and created a miracle in economic field in the process of globalization. Following the frequent communication between China and other foreign countries, our nation is further involved in the international affairs, mainly in business practice. With the expansion of the economic and commercial cooperation, the cultural environment of the intercultural communication has been more and more complicated. All the value systems, thinking patterns, and even behavior mode in different cultures varies from person to person, which highly affects business activities, and ,what’s more, it determines the consequences. Therefore the cultural factors have been emphasized. Although traditional Business English teaching has been concerned in the language cultural differences, it is always inclined to focus on the explanation about business knowledge or language training, which fails to realize teaching goals due to the neglect of passing on the intercultural knowledge. As a result, in the process of Business English teaching, apart from the initiating business skills, we should also pay more attention to the cultivation of intercultural communication competence. In the past, intercultural communication theories were more applied into FLT teaching and less combined with Business English. As a matter of fact, the application of cross-cultural communication to the teaching of Business English in the context of Chinese colleges should be operated in such a way that students could be able to learn the cultural differences between China and western countries. At the same time, students will understand the basic ideas governing the respective cultural entities. By analysis and comparison, business cultural differences are studied the higher level of cultural thinking. And this must be the premier goal of Business English teaching. Generally speaking, the thesis consists of the followi