Goodwill up - Communication Plan - AL 23Nov05.docVIP

The Celtic Manor Resort and Mission Hills China Goodwill Trophy Announcement Communications Plan Prepared by FourGritti Sports and Sponsorship 16th November 2005 Objectives To announce the concept of the Goodwill Trophy and to reinforce awareness of the reciprocal agreement between The Celtic Manor Resort and Mission Hills China To strengthen brand awareness of both The Celtic Manor resort and Mission Hills China in Asia Pacific and European markets To promote the Goodwill Trophy’s profile in terms of: Background and mission Format and date Players’ participation Sponsor commitment Positionin