世纪文化广场商业项目营销策略报告(定)汇编.docVIP

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世纪文化广场商业项目营销策略报告(定)汇编.doc

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世纪文化广场商业项目营销策略报告(定)汇编

“贵阳·世纪文化广场”项目【营销策略报告】目录第一部分营销准备····························································【01】工作范畴·····························································【02】主题提炼·····························································【07】形象塑造·····························································【09】品牌策略·····························································【11】资源整合·····························································【13】卖点梳理·····························································【14】第二部分营销策略······································································【17】营销计划·····························································【18】营销内容·····························································【22】营销模块·····························································【27】营销创新·····························································【30】第三部分推广策略······································································【37】推广计划·····························································【38】推广准备·····························································【44】推广策略·····························································【46】媒介策略·····························································【52】炒作构想·····························································【55】费用预算·····························································【57】第四部分价格策略······································································【58】定价分析·····························································【59】定价策略·····························································【64】价格制定·····························································【67】第五部分修订策略······································································【69】督促策略·····························································【70】指导策略·····························································【71】修订策略·····························································【71】审核策略··············