Chapter4事業層級策略策略管理[第九版]-網路教學.pptVIP

* * * * * * * * * * * * * * * ?2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. ?2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. ?2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Chapter 4 事業層級策略 策略管理 [第九版] 事業層級策略 1.定義事業層級策略。 2.由who、what、how三方面，討論顧客與事業層級策略之間的關係。 3.解釋不同事業層級策略的差異性。 4.利用五種競爭力模式