动景游网络推广案-李洲.6.20.docxVIP

动景遊网络推广方案 目录  TOC \o 1-3 \h \z \u  HYPERLINK \l _Toc390954105 动景遊网络推广方案  PAGEREF _Toc390954105 \h 1  HYPERLINK \l _Toc390954106 1.流量时代  PAGEREF _Toc390954106 \h 2  HYPERLINK \l _Toc390954107 2.整体行业分析  PAGEREF _Toc390954107 \h 3  HYPERLINK \l _Toc390954108 2.1.网民旅行行为  PAGEREF _Toc390954108 \h 4  HYPERLINK \l _Toc390954109 2.2.网民出行前预定行为  PAGEREF _Toc390954109 \h 4  HYPERLINK \l _Toc390954110 2.3.商务旅游  PAGEREF _Toc390954110 \h 5  HYPERLINK \l _Toc390954111 3.动景网现状分析  PAGEREF _Toc390954111 \h 6  HYPERLINK \l _Toc390954112 3.1.用户分析  PAGEREF _Toc390954112 \h 6  HYPERLINK \l _Toc390954113 3.2.动景遊SWOT分析  PAGEREF _Toc390954113 \h 7  HYPERLINK \l _Toc390954114 3.3.核心价值与优势分析  PAGEREF _Toc390954114 \h 8  HYPERLINK \l _Toc390954115 4.推广传播策略  PAGEREF _Toc390954115 \h 9  HYPERLINK \l _Toc390954116 4.1.传播目标  PAGEREF _Toc390954116 \h 9  HYPERLINK \l _Toc390954117 4.2.传播策略图  PAGEREF _Toc390954117 \h 10  HYPERLINK \l _Toc390954118 4.3.三大传播线索  PAGEREF _Toc390954118 \h 10  HYPERLINK \l _Toc390954119 5.推广传播执行  PAGEREF _Toc390954119 \h 11  HYPERLINK \l _Toc390954120 5.1.日常传播  PAGEREF _Toc390954120 \h 11  HYPERLINK \l _Toc390954121 5.1.1. 关键传播信息  PAGEREF _Toc390954121 \h 11  HYPERLINK \l _Toc390954122 5.1.2.传播内容规划  PAGEREF _Toc390954122 \h 12  HYPERLINK \l _Toc390954123 5.1.3.日常传播话题实例  PAGEREF _Toc390954123 \h 12  HYPERLINK \l _Toc390954124 5.1.4.媒体研究与选择  PAGEREF _Toc390954124 \h 13  HYPERLINK \l _Toc390954125 5.1.5.日常传播流程  PAGEREF _Toc390954125 \h 13  HYPERLINK \l _Toc390954126 5.2.网络营销  PAGEREF _Toc390954126 \h 14  HYPERLINK \l _Toc390954127 5.2.1.网络营销节奏  PAGEREF _Toc390954127 \h 14  HYPERLINK \l _Toc390954128 5.2.2.网络营销四大手段  PAGEREF _Toc390954128 \h 15  HYPERLINK \l _Toc390954129 6.媒介策略  PAGEREF _Toc390954129 \h 15  HYPERLINK \l _Toc390954130 6.1.整合传播策略  PAGEREF _Toc390954130 \h 16  HYPERLINK \l _Toc390954131 6.2.关联策略  PAGEREF