大学生网络购物与人格特质及研究.docVIP

内 容 摘 要 本文以大学生为研究对象，目的探讨大五人格的在控制了人口统计学变量之后,大五人格因素对的预测作用。具体而言,是适应性、外向性、宜人性和严谨性均ABSTRACT This study selected college students as the object,the objective is to explore prediction function of the five personality for college students shopping network, In order to conduct network marketing with the characteristics of college students better. This study adopts two ways for the questionnaire survey which are Network were recruited and on-the-spot questionnaires. Through the model of [input --process - output] for the test. The data of collected samples are 100 in total ,Using the answer for fiv