电子商务chater2 teacher.docVIP

Chapter 2 E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce 2.1 True/False 1) EC enablers include electronic markets, e-stores, and e-catalogs. Answer: TRUE 2) Storefronts, malls, and portals are EC mechanisms that support the entertainment EC activity. Answer: FALSE 3) The emergence of electronic marketplaces has resulted in lower information search costs for buyers and lower transaction and distribution costs for sellers. Answer: TRUE 4) Although both marketplaces and marketspaces can sell physical products, the marketspace can also sell digital products. Answer: TRUE 5) An intermediary is a third party that operates between sellers and buyers. Answer: TRUE 6) Travelers using airline Web sites to book their flights directly without the use of travel agents is resulting in the reintermediation of travel agents. Answer: FALSE 7) Electronic storefronts, Internet malls, and exchanges are major B2B e-marketplaces. Answer: FALSE 8) Brokers and infomediaries are two types of online intermediaries. Answer: TRUE 9) Search engines not only search and match, but also have capabilities that can be used to perform routine tasks that require intelligence. Answer: FALSE 10) An electronic shopping cart is an order-processing technology that allows customers to accumulate items they wish to buy while they continue to shop. Answer: TRUE 11) Shopping carts for B2B are fairly simple, but a shopping cart for B2C may be more complex. Answer: FALSE 12) An auction is a market mechanism that uses a competitive process by which a seller solicits consecutive bids from buyers or a buyer solicits bids from sellers. Answer: TRUE 13) Auctions are based on dynamic pricing. Answer: TRUE 14) Reverse auctions are bidding or tendering systems in which the buyer places an item for bid on a request for quote system; then potential suppliers bid on the job, with the price reducing sequentially, and the lowest bid wins. Answer: TRUE 15) In the one buyer, many potenti