SF物流优化设计方大客户营销策略及优化方案(陶院一队).docVIP

大客户营销策略及优化方案 目 录 一、引言 ·················································５ 二、公司背景分析··········································６ （一）内部环境分析·····································６ 1、资源分析·······································６ 2、竞争力分析·····································8 （二）外部环境分析····································11 1、总体环境分析：PEST环境分析····················11 2、行业环境分析：波特五力模型····················13 （三）对公司的SWOT分析······························15 1、优势（strengths）·······························15 2、劣势（weaknesses）·············