中小网店使用定位宣提高销售业绩的调查报告.docVIP

课题：中小网店使用定位宣传提高销售业绩的调查摘 要 I Abstract II 前 言 1 一、调查的目的与意义 2 二、问卷设计与数据说明…………………………………………………………………2 （一）问卷调查情况说明 2 （二）研究工具的说明 2 三、数据分析与交叉分析 3 （一）网店基本情况分析 3 （二）定位宣传被使用的情况及使用后营业额的变化情况分析 5 （三）影响定位宣传效果的因素分析 6 （四）各种因素具体分析 7 (五）交叉分析 9 四、中小网店在使用定位宣传过程中存在的问题的分析 10 （一）信息太多并且十分的杂乱 10 （二）垃圾信息层出不穷 10 （三）缺乏推广的力度 11 五、对定位宣传存在问题的建议 11 （一）．对卖家的建议 11 （二）．对买家的建议 11 （三）．对平台的建议 12 （四）．对社会的建议 12 结 论 13 致 谢 14 参考文献 15 附 录 16 中小网店使用定位宣传提高销售业绩的调查报告 摘要 随着互联网的发展，网上购物成为了人们社会生活中必不可少的一部分。它不仅仅给人们的生活带来了便利，还为我们的就业提供了岗位。越来越多的人选择网络创业，这样就产生了大量的网店和从事网店经营的人（店主和店小二）。在这些网店中绝大部分的是一些规模不大的中小网店。这些店主大都怀揣着自己的梦想，在互联网这个大平台上实现自我价值,优秀自己,升华人生的理想能否Small and medium-sized online store using a survey of the positioning publicity and increase sales Abstract With the development of the Internet, online shopping has become an essential part of people social life. It not only brings convenience to peoples life, also provides jobs for our jobs. More and more people choose business network, and it results in increasing a lot of online stores and engaging in online business (the owner, and the bartender). In most of these stores are some of the small and medium-sized small shops. The shopkeeper mostly has his dream which is realizing his self-value in the Internet this huge platform, advancing himself, sublimating the ideal of life. Shopkeepers have various ingenious methods, and it forms the dynamic network marketing stage. So it’s very important for the owner to find the reasonable way of marketing, and many owners of small and medium-sized shops take positioning publicity as a new way of propaganda. To further understand the positioning of usage, we have designed this questionnaire and recycle the firsthand data. This article makes more shallow but true intentional analysis about the basic situation of locating propaganda and increasing sales, the status of the various factors, aspects and the usage of owners to find some reasons of improving the performance of positioning publicity with EXCEL statistical analysis