论虚假广告的法律规制精编.docVIP

 PAGE 0 论虚假广告的法律规制  摘 要 广告在我国现代化的发展中发挥着重要的作用，然而虚假广告现象屡屡发生，给消费者带来了巨大的伤害，广大民众也迫切的呼吁虚假广告的法律规制能起到有效的作用。本文首先对虚假广告做一个简单的概述，主要阐述虚假广告的概念和特征以及它的表现形式，通过对虚假广告的概念特点及表现形式的分析，紧接着分析我国虚假广告有关的法律规制的现状，并指出其中存在的一些问题，主要有在我国法律下虚假广告在审核、监管和惩处上的一些问题。结合我国虚假广告法律规制的现状，指出当前我国法律对虚假广告的审核、监管、处罚方面存在的问题。同时根据对国外的一些发达国家在法律上对于虚假广告的经验的学习，制定出了一些完善我国在虚假广告上的法律规则的措施，如建立健全我国虚假广告在审核、监管和处罚的法律规制。 吸取国外发达国家的成熟经验，对我国虚假广告法律管制的完善提出相应的建议。 关键字：虚假广告 ；法律规制 ；监管  Abstract Advertising plays an important role in the modernization of China, however false advertising deposit occurred frequently, has brought great harm to consumers, the rule of law is also an urgent appeal to the general public with false advertising can play an effective role. Firstly, false advertising to do a simple overview, mainly expounds the concept and features of the false advertisement and its form of expression, followed by the analysis of the current situation of Chinas rule of law relating to the false advertising, and points out some problems existing in our country, mainly under the law of false advertising in the audit, supervision and punishment. Some of the problems. At the same time, according to some developed countries abroad in law for false advertising experience of learning, develop the perfection of our country in the false advertisement legal rules of the measures, such as establishing and perfecting our country false advertising in the rule of law review, supervision and punishment. Keywords: False advertising; rule of law; to examine ;audit supervision; punishment 目 录 TOC \o 1-3 \h \z \u   HYPERLINK \l _Toc415759440 论虚假广告的法律规制  PAGEREF _Toc415759440 \h I  HYPERLINK \l _Toc415759441 摘 要  PAGEREF _Toc415759441 \h I  HYPERLINK \l _Toc415759442 Abstract  PAGEREF _Toc415759442 \h I  HYPERLINK \l _Toc415759443 一、引言   HYPERLINK \l _Toc415759444 二、虚假广告概述  PAGEREF _Toc415759444 \h 1  HYPERLINK \l _Toc415759445 （一）虚假广告的概念  PAGEREF _Toc415759445 \h 1  HYPERLINK \l _Toc415759446 （二）虚