chapter62014StrategicPlanning-theory1探析.ppt

Chapter 6 Strategic Planning;Part II: International Market Entry and Development;Chapter Objectives ;Chapter Objectives ;Chapter Objectives ;Stages of International Development;Internationalization Philosophies;Global Marketing;Exhibit 6.1: Global Marketing Evolution;Globalization drivers;Globalization drivers;Globalization drivers;The Outcome;Exhibit 6.3 – The Global Landscape by Industry and Market;The Strategic Planning Process;The Strategic Planning Process;The Strategic Planning Process;The Strategic Planning Process;Exhibit 6.4 - Global Strategy Formulation (P 190);The Strategic Plann