CreatingCompetitiveAdvantages探析.ppt

Chapter 1: Creating Competitive Advantages;Agenda;Two Perspectives of Leadership;Two Perspectives of Leadership;Strategic Management;Strategic Management;Strategic Management;Strategic Intentions;2; Assumptions: The external environment imposes constraints that determine the strategies that can result in superior profitability. Competing firms control similar resources and pursue similar strategies Resources utilized by firms are highly mobile thus homogeneous;I/O Model of Superior Returns;I/O Model of Superior Returns;Resource-Based Model of Superior