苏州市MY建筑设计院发展战略分析和对策研究.pdf

Abstract Su Zhou MY Building Design Institute strategy Development research and countermeasure research Su Zhou MY Building Design Institute strategy Development research and countermeasure research Abstract Architecture Design Industry (or ADI) is a traditional intelligence-intensive and knowledge-intensive serving industry, it has Played an important role in economic construction of China. After China being a member of WTO，more and more famous ADI companies from western countries are entering Chinese market, which Poses great Pressure to domestic companies which are changing from Planning-economy to market-economy. The key of an enterprise to establish and keep a long-term competition advantage is to establish a competition strategy to meet with the request of the real strength and the environment. Su Zhou MY Building Design Institute is transfers a limited-liability company in 2003 by the institution which the system becomes, its Predecessor is the Su Zhou Housing and Real estate Administered Bureau Design Office which was built in 1978. Su Zhou MY Building Design Institute was 32 years developed， the Su Zhou MY Building Design Institute faces with a problem to go into the market completely. It needs to apply the theories and the methods of enterprise strategic management on the research of the competition strategy of Su Zhou MY Building Design Institute. Firstly，this paper explains the title background and research meaning and then establishes research content. Basing on the Summarization of management theory of enterprise strategies and the description of Su Zhou MY Building Design Institute. The paper analyzes the four factors-strengths，weakness，opportunities and threats in SWOT. Basing on evaluating the strengths，weakness opportunities and threats of the institute development， the paper analyzes the combining strategy of