Marketing_Analysis(宝洁市场营销案例英文版)教程方案.pptVIP

Marketing Analysis;P G company and product introduction;P G company introduction; The PG has one of the largest and strongest trusted brands, including Pampers, Tide, Pantene, Pringles, Crest and Olay, and so on.; 　Lets take shampoo for example:It is not taking Consumer demographic variable characteristics（like ，age or sex），but according to the features of consumer hair to niche markets.Head and shoulders, it is need for dandruff hair;Pan ting, hair needs nutrition;Rejoice, is for those who want silky hair;VS，for professional hair care。Each brand has its specific market, and eac