(word)企业形象手册.docVIP

策天下 企业形象手册 学员：吴凤勇 学号：091212115 成员：吴凤勇、刘艺、翁锦生、卢艳琳、温婷婷、郑桂华、曾丽娟 经理：刘艺  目录 本次策划项目意义···············································1 策划人（或者机构）简介·········································1 手册使用说明················································· 1 总经理致词················································· 1 一、企业介绍·················································2 二、品牌形象诠释·············································2 （一）命名由来，含中英文说明··········································2 （二）标识图、设计理念、标识释义······································2 （三）品牌核心广告语、广告语理念······································2 三、理念识别···