10694上海拉夏尔服饰有限公司常州分公司服装导购研究 5.26.docxVIP

中文摘要服装行业导购竞争日趋激励，为消费者提供服务并与其高度接触的是企业派驻到销售终端的导购员，他们直接影响顾客首次购买意愿以及顾客与企业的关系。探讨服装导购导购存在的问题和提升面临的瓶颈，导购员的服务技巧与顾客购买的关系，提出对导购员激励机制。关键词：服装品牌,店铺导购员,服务技巧,顾客ABSTRACTFor garment industry, providing services for consumers and highly contact is the enterprise in to sales terminals for directions, they directly affect the customer purchase intention and the relationship between customers and enterprises for the first time. Customer perception and third party observe the method of combining the selection of assistants to shape characteristics, personal quality, professional knowledge, communication ability, co