SupermarketSalesofCatfishandCompetingProductDr超市销售的鲶鱼和竞争产品博士.Engle0.pptVIP

Carole R. Engle UAPB Participants include: Madan Dey, UAPB Benaissa Chidmi, Texas Tech Sherry Larkin, U. of Florida Terry Hanson, Auburn 共板法兰风管 螺旋风管 排烟风机 防火阀 Includes: 52 cities 14 regions 19 product categories Seafood-fish-unbreaded-frozen 384 listings) Seafood-shrimp-unbreaded frozen 3,834 listings Catfish Basa Tilapia Regular Regular Regular Boneless Boneless Boneless Boneless skinless Boneless skinless Boneless skinless Raw Skinless Skinless Smoked Smoked Scaled Catfish Basa Tilapia Batter N/A Beer batter Cornmeal N/A Crispy Crispy N/A Panko Southern style N/A Regular Seasoned N/A Spicy Country crisp N/A Oven crunchy Supermarket Sales of Frozen Fish Growing Sales Volume Supermarket Sales of Frozen Fish Growing Sales Volume Catfish growing, but not capturing all of new growth Supermarket Sales of Frozen Fish Growing Sales Volume Tilapia capturing most of new growth Supermarket Sales of Frozen Fish Growing Sales Volume Pollock sales decreased. Supermarket Sales of Frozen Fish Growing Sales Volume Tilapia price is NOT the lowest!!! Volume Share of Major Fish Species 2005-2006 2009-2010 A Closer Look at the Tilapia Success Story: What are They Doing Differently? Sales of breaded products DECLINED for basa, salmon, cod, pollock, catfish Sales of breaded products INCREASED for tilapia. Tilapia increasing entrees A Closer Look at the Tilapia Success Story: What are They Doing Differently? 2005-2006 2009-2010 Tortilla crusted chipotle lime W/pineapple, mango salsa Gourmet with red pepper Stuffed with spinach cheese Parmesan crusted Tuscan herb W/ adobo sauce Herb crusted Parmesan W/ rolled scallop red pepper With artichoke pesto Potato crunch Pecan encrusted W/chimichurri Top 5 Markets for Supermarket Sales Swai moving into Sacramento, San Francisco, Los Angeles Swai starting to appear in Memphis, Little Rock Memphis Los Angeles Chicago San Francisco Little Rock Tilapia is Priced Higher than Catfish in Many Markets Chicago Memphis Little Rock